Saturday, June 17, 2006

Deep fried caramel wafers

An interesting newspaper article cropped up last week. I have never tried it myself but some Scottish fish and chip shops sell battered deep fried Mars bars. The sound of it doesn't appeal to me at all.

Since Mars bars got renamed "Believe" for the World Cup, and are supposed to encourage us to believe that England will win, sales have plummeted in Scotland! The English don't really understand why the Scots don't get behind them seeing as Scotland are not in it.

Since deep fried Mars bars, or Believe bars, are all but impossible to sell, some chippies have been looking at other things to deep fry instead. Tunnocks Caramel Wafers fit the bill and are not quite so sweet.

It may seem rather petty. It is just a name. Take off the wrapper and it is just a Mars bar. The ingredients haven't changed at all. The colour scheme of the wrapper hasn't changed either - it is just that one word "Believe" and everything that is associated with it.

Personally I don't believe England will win - I don't want them to win because in the school sweepstake I picked out Croatia! I don't think eating a Mars bar or not eating one is going to a make a difference. I also don't think that believing that they will win means that they will win.

I am not sure whether there is any honour in refusing to buy a Mars bar, deep fried or not because of England's World Cup campaign, but is a matter compromising deeply held beliefs for many people. Not compromising is important, but the issue has to be a important one and I am not sure that it is - not for me anyway.

1 comment:

Mark H said...

Does this mean there is a vague, possibly even subconcious, understanding in the world of the supernatural power of belief? Is this an encouraging sign of the murmerings of spiritual recognition and hunger? I really don't pretend to know! But a good marketing promo will tap-in to something that is going on in the minds of society. At the very least, this could be a good conversation point during the work tea break?